Get to know
Rich Scierka
Media Strategist and AI Brand Consultant
"The more I learn about AI, the more I realize the necessity to master our individual crafts before counting on automation."
My mission is to solve marketing problems by combining strategic marketing, cutting-edge AI technologies, and a commitment to authentic storytelling. I am fascinated by my clients' stories of how they built their brands and it energizes me to connect with their audience, and achieve measurable success through innovation, integrity, and a relentless drive for excellence.
20 Years in PR, Marketing and Digital Advertising
10 Years as an agency owner servicing over 200 brands.
I definitely didn't get here overnight though.
In fact, quite the opposite...
Originally, trained as a broadcast journalist, I was pulled into the world of crisis communications and public relations where I spent six years working with companies to get their message out on local and national media outlets. Throughout this time I built fantastic relationships with members of the media and learned every aspect of the industry.
As a corporate marketer, I served as a VP of Communications for a regional financial institution where I developed the craft of advertising buying, campaign development for internal and external communications and sales funnel creation.
When I started ScierkaLang Media in 2015, I was already purchasing multi-million dollar campaigns for national accounts. During this time I continued my education with a MS in Interactive communications and acquiring over 15 additional certifications in the digital marketing and AI space.
Today I consult businesses of all sizes from 20,000sq ft factories to online global SaaS companies and Main Street boutiques in the best ways to market their brands, acquire an audience and increase revenues.
Starting my own business allowed me to reach my ultimate goal of being available to my growing family, serving my community and pursuing my passion for teaching and helping our future leaders.
I always worked to live and not the other way around. So I made it my job.
Running my own business has allowed me to serve my community on multi boards and organizations in a volunteer capacity. I coach my three kids' soccer teams and am a volunteer in the local fire department as a fire fighter and operator of the fireboat.
My passions lie on the horizon and as a Coast Guard licensed captain, I spend my free time on the ocean in pursuit of tranquility.
I had the opportunity to teach marketing at the collegiate level as an adjunct professor and found a new passion in teaching and higher education.
Growth Is In the Pursuit of Knowlege.
True growth isn’t just about reaching a destination – it’s about embracing the journey of continuous learning.
The pursuit of knowledge fuels innovation, drives personal development, and shapes the future. Every new insight, skill, and experience adds depth to our understanding and enhances our ability to adapt in an ever-changing world.
Growth thrives in the willingness to explore, challenge, and expand what we know.
Care to get even more personal?
Here are a few fun facts…
I live in Connecticut, but was born in Chicago, and grew up in South West FL. I still consider myself a Floridian at heart.
I'm the child of immigrants and the first person in my family to graduate from college.
I love offshore sailboat racing and once raced in the "Marion to Bermuda Race" on a 50ft sailboat for over 650miles each way.
I'm a certified fire fighter and volunteer with my local department.
I coach youth soccer for my three kids.
In 2023 my wife and I got to see Messi play in Paris before he came to the MLS and sold out all the soccer games.
I spent a semester teaching Marketing and Communications at Johnson and Wales University.
My first job was as a college admissions counselor, where I got to visit campuses all over the country recruiting students.
I'd love to connect with you.
Our personal brands and networks are the most valuable assets we"ll ever manage.
Wether you're looking to learn more about how to build your brand, understand AI or just talk shop - feel free to reach out.
My office in Old Saybrook, CT is always open to my colleagues for use or collaboration.
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